Digital Marketing for Contractors
A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
Digital Marketing for Contractors
Latest Episodes
Reviews, Photos, and Posts: What Actually Moves the Needle in Local Search
Everyone tells you to "get more reviews" and "post more photos," but that advice is too vague to act on. In this episode, Meredith and Caitlyn go a layer deeper into the three content types that drive local search performance, reviews, photos, ...
Why Your Google Business Profile Isn’t Generating Calls
Your Google Business Profile is probably the highest ROI digital channel you have, and it is free, so why isn't it generating calls? In this episode, Meredith and Caitlyn break down the five reasons a GBP underperforms for most replacement cont...
Agency Horror Stories
Season 4 kicks off with the episode we've been wanting to do for a long time. Meredith and Caitlyn walk through four real horror stories from contractors who came to FatCat after getting burned by other agencies — names left out, lessons left i...
How AI Search Is Changing the Way Homeowners Find Contractors: A Yelp Conversation
The way homeowners find contractors has changed more in the last 18 months than it did in the previous decade. Search has become recommendations. Websites have become trusted platforms. Clicking has become asking. And one name keeps showing up ...
What Contractors Should Automate First (And What Should Stay Human)
In this episode, Caitlyn and Meredith wrap up a stretch of AI-focused conversations with a practical question every contractor needs to answer: what should you actually automate, and what should never leave a human's hands?They share a s...