Digital Marketing for Contractors
A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
Podcasting since 2022 • 29 episodes
Digital Marketing for Contractors
Latest Episodes
Cautionary Tale: Don't let your Google Ad account get shut down
In this episode of Digital Marketing for Contractors, Janet and Jack from Fat Cat Strategies discuss essential guidelines and potential pitfalls of advertising on Google, particularly for home improvement contractors. They emphasize th...
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Episode 26
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21:29
Don't let a hacked website damage your online marketing efforts
In this episode of Digital Marketing for Contractors, Janet and Caitlin from Fat Cat Strategies discuss the crucial steps contractors should take when their website is hacked, along with the impact on SEO and digital marketing. They em...
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Episode 25
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20:24
Google Trends: How to use this free tool to predict seasonality
In this episode of Digital Marketing for Contractors, Janet and Caitlyn from Fat Cat Strategies discuss how home improvement contractors can use Google Trends to enhance their marketing efforts. Google Trends, a free tool, helps contra...
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Episode 24
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20:30
What is the Difference Between Google Guaranteed Ads and Paid Search?
In this episode of Digital Marketing for Contractors, Janet and PPC specialist Jack Ankoviak discuss Google Guaranteed Ads, also known as Local Service Ads (LSAs). They explain how these ads work, how to set them up, and the benefits o...
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Episode 23
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29:40
Navigating Transitions in Google Ads Management Agencies
Transitions between Google Ads agencies are often necessitated by various factors—perhaps a client is seeking better performance, a different strategic approach, or simply a new agency partnership. However, without a well-executed transition pl...
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Episode 22
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22:11