Digital Marketing for Contractors
A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
Episodes
64 episodes
Speed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & Clicks
In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Maddy Martin, SVP of Growth at Smith.ai, to tackle one of the biggest challenges contractors face: missed opportunities from slow lead respons...
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36:53
Summer 2025 News Roundup: Remodeling Trends, Surveys & Digital Marketing Updates
In this special summer roundup episode, Janet and Caitlyn break down the latest news and research shaping the home improvement and remodeling industry. From builder confidence reports and Harvard’s remodeling forecasts to surveys from Qualified...
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Season 3
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Episode 5
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36:11
The Power of the Pitch: Featuring Dean Curtis of Ingage.io
In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Dean Curtis, CEO of Ingage, to talk about transforming the in-home sales presentation. Dean shares how Ingage helps contractors close more deals with...
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32:26
The Power of Customer Reviews for Home Improvement Contractors
Customer reviews aren’t just “nice-to-haves” anymore—they’re one of the most powerful tools in your marketing toolbox. In this episode of Digital Marketing for Contractors, Janet sits down with Arden, FatCat account manager, to ...
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Season 3
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Episode 4
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25:04
From CEO To Strategic Consultant featuring SPECIAL GUEST: Chris Edelen
When it comes to growing a home improvement business, most contractors focus on hitting revenue goals. But what if you could build a company that not only thrives today but is also positioned for a profitable sale tomorrow? That’s exactly what ...
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42:25
Plan My Exit Strategy Series Teaser
Home Improvement Business Owners, are you interested in planning your exit strategy? We're kicking off a NEW series with Chris Edelen this Wednesday on our Digital Marketing for Contractors podcast. Listen to the teaser below and submit your qu...
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Season 4
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Episode 1
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2:16
Staying Human in the Age of AI: Trust, Authenticity & Competitive Edge
In this episode of Digital Marketing for Contractors, Janet and Sasha wrap up our three-part AI series with a conversation about staying human in an AI-driven world. From chatbots and CRMs to automated reviews and follow-ups, AI is now...
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Season 3
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Episode 3
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28:46
Tactics Rewired – What Still Works, What Doesn’t
In this episode of Digital Marketing for Contractors, Janet and Arden tackle a big question for 2025: How can home improvement contractors protect their lead flow in an AI-driven marketing world?From SEO to paid ads to CR...
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Season 3
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Episode 2
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21:11
The Shift Has Begun: How AI is Changing the Online Game
In this first installment of a three-part mini-series, hosts Janet and Meredith explore how AI is fundamentally transforming the way homeowners search for services online and what that means for home improvement contractors trying to generate l...
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Season 3
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Episode 1
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21:25
SPECIAL GUEST: Aging in Place - Tapping into the Home Access Market with Ross Gaskin
In this episode, Janet Mobley and Meredith Medlin chat with Ross Gaskin, VP of Sales at Health at Home, about the fast-growing “aging in place” market and how contractors can seize this opportunity. Ross shares insights into home accessib...
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37:35
SPECIAL GUEST: Ryan Cohn from Blazeo
In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Ryan Cohn, Content Marketing Manager at Blazeo, to dive into the massive impact of speed to lead and how automated, real-human follow-up can...
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27:24
SPECIAL GUEST: HeavySet Tech with Scott Berman
In this episode, we’re joined by Scott Berman, veteran home improvement leader and the founder of HeavySet Forms. Scott shares how his 30+ years in the industry — and the challenges he faced at Florida Window & Door — inspired him to create...
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36:11
41. TV and OTT Advertising in Digital Strategies
In the final episode of the Build, Grow, Dominate series, Janet and Caitlyn dive into how home improvement contractors can leverage TV and OTT (Over-the-Top) advertising to supercharge their brand presence. From the basics...
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Season 2
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Episode 12
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20:00
SPECIAL GUEST: Why Your Sales Team Needs a CRM Built for Construction
In this episode of Digital Marketing for Contractors, we’re joined by Erik Vargas, co-founder of FollowUp CRM. Built from inside a commercial roofing company, FollowUp CRM is tailor-made for construction contractors with a commercial a...
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29:48
40. Multi-Channel Marketing: Integrating Digital Campaigns with Traditional Media
In this episode of Digital Marketing for Contractors, Janet and Caitlyn explore how to unlock the full potential of your marketing strategy by blending digital tactics with traditional media. Whether you're running TV and radio ads or ...
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Season 2
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Episode 11
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23:50
39. Field Marketing Meets Digital: A Hybrid Approach
In this episode of Digital Marketing for Contractors, Janet and Caitlyn dive into one of their favorite strategies—hybrid marketing. Designed for contractors who are beyond the startup phase and actively scaling, this episode explores ...
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Season 2
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Episode 10
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21:13
SPECIAL GUEST: How to Use Project Map It to Build Trust and Book More Jobs
Special Guest: Steve Spence, Managing Director of Project Map ItIn this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Steve Spence, the managing director of Project Map It—a powerful tool t...
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31:26
38. Maximizing Manufacturer Leads Through Digital Campaigns
In this episode, Janet and Caitlyn break down a powerful yet underutilized strategy for lead generation: integrating manufacturer leads into your digital marketing campaigns. Perfect for home improvement businesses in growth or scale mode, this...
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Season 2
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Episode 9
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26:08
37. Choosing the Right Digital Marketing Agency for Growth
In this episode, Caitlyn and Janet dive into what growing home improvement contractors should consider when choosing a digital marketing agency—especially if you're outgrowing that set-it-and-forget-it vendor relationship. If your business is s...
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Season 2
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Episode 8
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25:40
SPECIAL GUEST: Creative Ways Contractors Can Use Gift Cards to Drive Leads, Loyalty & Referrals
Using Gift Cards to Boost Leads and Loyalty with Evan Crum from PerfectGift.comIn this episode, we’re talking with Evan Crum from PerfectGift.com abo...
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32:32
36. Optimizing Sales Funnels for Better Digital Conversions
Title: How to Build and Optimize Your Sales FunnelSeries: Build. Grow. Dominate. – Part 2In this week’s episode, Janet and Caitlyn kick off Part 2 of their “Build. Grow. Dominate.” series by diving deep into...
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Season 2
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Episode 7
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41:40
35. Avoiding Common PPC Pitfalls
In this episode, Janet and Caitlyn break down the 10 most common PPC advertising mistakes replacement contractors make—and how to avoid them. From weak ad copy and mismanaged budgets to overlooked geographic targeting and missing convers...
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Season 2
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Episode 6
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33:34
SPECIAL GUEST: Hiring the Right Leaders: Executive Recruitment in Home Improvement
In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Ryanne Millis, Director of the Home Improvement Division at Brix Recruiting Partners. Ryanne shares expert insights into the recruiting challenges an...
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Season 1
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Episode 33
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36:44
34. Digital Marketing Agencies: Finding the Right Fit
In this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to ...
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Season 2
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Episode 5
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28:13
33. Effective CRM Solutions - Streamlining Your Digital Marketing Campaigns
In this episode of Digital Marketing for Contractors, Janet and Caitlyn break down one of the most important systems in any home improvement business: the CRM (Customer Relationship Management) platform. Whether you're still run...
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Season 2
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Episode 4
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32:11