Digital Marketing for Contractors
A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
Episodes
43 episodes
Avoiding Common PPC Pitfalls
In this episode, Janet and Caitlyn break down the 10 most common PPC advertising mistakes replacement contractors make—and how to avoid them. From weak ad copy and mismanaged budgets to overlooked geographic targeting and missing convers...
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Season 2
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Episode 6
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33:34
Hiring the Right Leaders: Executive Recruitment in Home Improvement
In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Ryanne Millis, Director of the Home Improvement Division at Brix Recruiting Partners. Ryanne shares expert insights into the recruiting challenges an...
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Season 1
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Episode 33
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36:44
Digital Marketing Agencies: Finding the Right Fit
In this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to ...
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Season 2
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Episode 5
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28:13
Effective CRM Solutions - Streamlining Your Digital Marketing Campaigns
In this episode of Digital Marketing for Contractors, Janet and Caitlyn break down one of the most important systems in any home improvement business: the CRM (Customer Relationship Management) platform. Whether you're still run...
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Season 2
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Episode 4
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32:11
Importance of Call Centers in Digital Marketing Campaigns
In this episode, Janet and Caitlyn dive into the crucial role that call centers play in bridging the gap between digital marketing leads and actual sales opportunities. They explore how a call center acts as the connective tissue between your m...
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Season 2
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Episode 3
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27:43
Effective Lead Generation on a Budget
In this episode of Build Grow Dominate, hosts Janet and Caitlyn of FatCat Strategies dive into practical and budget-friendly lead generation tactics tailored for home improvement contractors. Designed for businesses generating under $5...
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Season 2
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Episode 2
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28:35
SEO & PPC: Basics for Boosting Online Visibility
This episode is part of a 2-part series of “Build, Grow, Dominate: Marketing Strategies for Every Stage of Your Home Improvement Business,” created and hosted by the digital marketing experts at FatCat Strategies — a full-service ...
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Season 2
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Episode 1
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24:57
NEW SEASON: Build, Grow, Dominate
Digital Marketing for Contractors is the go-to podcast for home improvement business owners who want to take their marketing — and their business — to the next level. Brought to you by FatCat Strategies, our new series, "Build, Grow...
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Season 2
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4:12
Special Guest: Andrew Martin of Marlimar - Revolutionizing Home Improvement Marketing
In this episode of Digital Marketing for Contractors, the Fat Cat Strategies team sits down with Andrew Martin, Senior VP of Business Development at Marlimar Interactive, to explore how text messaging is transforming lead generation and custome...
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Season 1
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Episode 32
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37:40
Special Guest: Frank Patierno with FullThrottle.ai
In this episode of Digital Marketing for Contractors, hosts Janet Mobley and Caitlyn Noble from FatCat Strategies talk with Frank Patierno of
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Season 1
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Episode 31
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24:43
Special Guest: Cory Getz, Founder of Unrushed Honest Quality
In this episode of Digital Marketing for Contractors, hosted by FatCat Strategies, Janet and Caitlin speak with Cory Getz, owner of Unrushed Honest Quality (UHQ) in Indianapolis. Cory shares his journey from working in construction at ...
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Episode 30
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51:06
SEO Trends You Can't ignore in 2025
In this episode of Digital Marketing for Contractors, Janet and Caitlin from Fat Cat Strategies explore the rapidly changing world of search engine optimization (SEO) and the key trends contractors need to know for 2025. With Google making over...
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Episode 29
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30:35
Can you get all the leads you need from the internet?
In this episode of Digital Marketing for Contractors, the team at Fat Cat Strategies dives into an often-overlooked truth: online marketing alone isn’t enough to sustain and grow a successful home improvement business. While digital strategies ...
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Episode 28
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27:34
Should you pay to advertise your own brand name?
In this episode of Digital Marketing for Contractors, hosts Janet and Jack from Fat Cat Strategies discuss the benefits and strategies of running branded ad campaigns for home improvement contractors. They break down the purpose of bra...
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Episode 27
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18:36
Cautionary Tale: Don't let your Google Ad account get shut down
In this episode of Digital Marketing for Contractors, Janet and Jack from Fat Cat Strategies discuss essential guidelines and potential pitfalls of advertising on Google, particularly for home improvement contractors. They emphasize th...
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Episode 26
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21:29
Don't let a hacked website damage your online marketing efforts
In this episode of Digital Marketing for Contractors, Janet and Caitlin from Fat Cat Strategies discuss the crucial steps contractors should take when their website is hacked, along with the impact on SEO and digital marketing. They em...
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Episode 25
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20:24
Google Trends: How to use this free tool to predict seasonality
In this episode of Digital Marketing for Contractors, Janet and Caitlyn from Fat Cat Strategies discuss how home improvement contractors can use Google Trends to enhance their marketing efforts. Google Trends, a free tool, helps contra...
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Episode 24
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20:30
What is the Difference Between Google Guaranteed Ads and Paid Search?
In this episode of Digital Marketing for Contractors, Janet and PPC specialist Jack Ankoviak discuss Google Guaranteed Ads, also known as Local Service Ads (LSAs). They explain how these ads work, how to set them up, and the benefits o...
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Episode 23
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29:40
Navigating Transitions in Google Ads Management Agencies
Transitions between Google Ads agencies are often necessitated by various factors—perhaps a client is seeking better performance, a different strategic approach, or simply a new agency partnership. However, without a well-executed transition pl...
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Episode 22
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22:11
Renoworks
This episode, we are joined by a guest from Renoworks. Go to Renoworkspro.com/fatcat for a special offer.
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31:26