Digital Marketing for Contractors
A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
Episodes
84 episodes
AI in Sales Follow-Up: Turning More Leads Into Booked Appointments
Most contractors are sitting on leads that should have closed but didn't, and the reason is almost always the same: follow-up. In this episode, Caitlyn and Meredith break down how AI can make your sales follow-up faster, smarter, and more consi...
Practical AI for Contractors: 10 Ways to Save Hours Every Week
No theory, no hype, just 10 specific ways home improvement and remodeling contractors can start saving hours every week, starting today. Whether you've never touched an AI tool or you use one every day, there's something in this episode you can...
Reviews, Reputation & Referrals at Scale
Your reputation is your marketing. In home improvement, where trust is everything and a single project can cost tens of thousands of dollars, reviews and referrals are probably the most underestimated growth lever you've got. Yet most contracto...
Paid Ads 2026: What Still Works
In this episode, Caitlyn and Meredith break down the current state of paid advertising for home improvement contractors and separate myth from reality.They cover four key platforms—Google Search, Local Service Ads, Meta (Facebook & I...
AI for Contractors: Real Use Cases (Not Hype)
AI is everywhere right now — and for contractors, it can feel overwhelming.In this episode of Digital Marketing for Contractors, Caitlyn Noble and Meredith Medlin cut through the noise and focus on what actually matters: real...
Turning Happy Customers Into Your Best Sales Team with Get The Referral
Referrals are every contractor’s most valuable — and most underutilized — lead source. In this episode, we sit down with Jamey Vumback, founder of Get The Referral, to break down how contractors can transform their customer base into a scalable...
The Follow-Up Gap – Where Contractors Lose Money
In this episode of Digital Marketing for Contractors, Caitlyn Noble and Meredith Medlin dive into one of the biggest hidden profit killers for home improvement businesses: the follow-up gap.Many contractors assume their marketing isn’t ...
Local SEO Isn’t Dead, But It’s Different
Local SEO isn’t disappearing — but it is evolving faster than many contractors realize. In this episode, Caitlyn Noble and Meredith Medlin break down how artificial intelligence, voice search, and Google’s new AI-powered search experiences are ...
Why Most Contractor Websites Don’t Convert (FastSite Webinar Replay)
In this special episode of Digital Marketing for Contractors, hosts Caitlyn Noble and Meredith Medlin share a replay of their recent FastSite webinar, where they break down a problem many contractors face: websites that get tra...
Winter '25-'26 Home Improvement & Digital Marketing News
In this Winter 2025–2026 Industry & Digital Marketing News Roundup, Caitlyn and Meredith break down the biggest trends impacting home improvement contractors heading into spring.From roofing supplier mega-mergers and dropping consume...
Scaling Past the Owner Bottleneck
In this episode of Digital Marketing for Contractors, Caitlyn Noble and Meredith break down one of the biggest growth challenges home improvement companies face: the owner bottleneck.If you're the one handling sales, overseeing op...
Why Google Isn't Enough Anymore (And What Contractors Should Do About It)
Google isn’t gone — but it’s no longer the only way homeowners are finding contractors.In this episode, Caitlyn and Meredith break down how search behavior has dramatically changed and why relying on Google rankings alone is no longer en...
Website Conversions in 2026: What Actually Works
In this episode of Digital Marketing for Contractors, Caitlyn and Meredith break down what’s actually driving website conversions in 2026 — and what contractors need to prioritize to turn traffic into booked jobs.They explain ho...
The Real Cost of Bad Leads (And How to Eliminate Them)
Not all leads are created equal — and cheap leads often come with the highest price tag.In this episode of Digital Marketing for Contractors, hosts Caitlyn Noble and Meredith Medlin break down the hidden costs of low-qual...
Stop Leads from Slipping — How to Use AI to Capture & Qualify Every Inquiry
In this episode of Digital Marketing for Contractors, we sit down with Bryan Shankman, co-founder & CEO of LeadTruffle, an AI-powered platform built specifically for home-service contractors to capture every lead, respond instantly...
Rewind Series - Revisiting SEO Trends You Can't Ignore
In the final episode of our Rewind Series, Caitlyn and Meredith revisit the most-listened-to episode in Digital Marketing for Contractors history: SEO Trends You Can’t Ignore — and update it for 2026.When the origi...
Rewind Series - Revisiting Google Business Profile — What Contractors Must Know in 2026
Google Business Profile (formerly Google My Business) has evolved from a simple listing into one of the most powerful — and fragile — digital assets a contractor owns.In this Rewind Series episode of Digital Marketing for Contractors...
Rewind Series - Revisiting Brand Awareness: What's Changed Since 2023
In this episode of the Rewind Series, Janet and Caitlyn revisit one of the most popular episodes in Digital Marketing for Contractors history: Building Brand Awareness — originally recorded in October 2023 — and break it ...
Rewind Series - Revisiting Google Analytics 4: What's Changed Since 2023
In the first episode of our new Rewind Series, Janet and Caitlyn revisit Google Analytics 4 (GA4) and break down what’s actually changed since its rollout in 2023—and what home improvement contractors need to pay attention to now....
Fall 2025 Home Improvement Industry & Digital Marketing News Roundup
In this episode of Digital Marketing for Contractors, Janet and Caitlyn break down the headlines, market shifts, and digital marketing updates shaping the home improvement industry heading into 2026. Fall 2025 brought a mix of encouragin...
Speed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & Clicks
In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Maddy Martin, SVP of Growth at Smith.ai, to tackle one of the biggest challenges contractors face: missed opportunities from slow lead respons...
Summer 2025 News Roundup: Remodeling Trends, Surveys & Digital Marketing Updates
In this special summer roundup episode, Janet and Caitlyn break down the latest news and research shaping the home improvement and remodeling industry. From builder confidence reports and Harvard’s remodeling forecasts to surveys from Qualified...
The Power of the Pitch: Featuring Dean Curtis of Ingage.io
In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Dean Curtis, CEO of Ingage, to talk about transforming the in-home sales presentation. Dean shares how Ingage helps contractors close more deals with...
The Power of Customer Reviews for Home Improvement Contractors
Customer reviews aren’t just “nice-to-haves” anymore—they’re one of the most powerful tools in your marketing toolbox. In this episode of Digital Marketing for Contractors, Janet sits down with Arden, FatCat account manager, to ...
From CEO To Strategic Consultant featuring SPECIAL GUEST: Chris Edelen
When it comes to growing a home improvement business, most contractors focus on hitting revenue goals. But what if you could build a company that not only thrives today but is also positioned for a profitable sale tomorrow? That’s exactly what ...