Digital Marketing for Contractors
A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
Episodes
32 episodes
SEO Trends You Can't ignore in 2025
In this episode of Digital Marketing for Contractors, Janet and Caitlin from Fat Cat Strategies explore the rapidly changing world of search engine optimization (SEO) and the key trends contractors need to know for 2025. With Google making over...
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Episode 29
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30:35
Can you get all the leads you need from the internet?
In this episode of Digital Marketing for Contractors, the team at Fat Cat Strategies dives into an often-overlooked truth: online marketing alone isn’t enough to sustain and grow a successful home improvement business. While digital strategies ...
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Episode 28
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27:34
Should you pay to advertise your own brand name?
In this episode of Digital Marketing for Contractors, hosts Janet and Jack from Fat Cat Strategies discuss the benefits and strategies of running branded ad campaigns for home improvement contractors. They break down the purpose of bra...
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Episode 27
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18:36
Cautionary Tale: Don't let your Google Ad account get shut down
In this episode of Digital Marketing for Contractors, Janet and Jack from Fat Cat Strategies discuss essential guidelines and potential pitfalls of advertising on Google, particularly for home improvement contractors. They emphasize th...
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Episode 26
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21:29
Don't let a hacked website damage your online marketing efforts
In this episode of Digital Marketing for Contractors, Janet and Caitlin from Fat Cat Strategies discuss the crucial steps contractors should take when their website is hacked, along with the impact on SEO and digital marketing. They em...
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Episode 25
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20:24
Google Trends: How to use this free tool to predict seasonality
In this episode of Digital Marketing for Contractors, Janet and Caitlyn from Fat Cat Strategies discuss how home improvement contractors can use Google Trends to enhance their marketing efforts. Google Trends, a free tool, helps contra...
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Episode 24
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20:30
What is the Difference Between Google Guaranteed Ads and Paid Search?
In this episode of Digital Marketing for Contractors, Janet and PPC specialist Jack Ankoviak discuss Google Guaranteed Ads, also known as Local Service Ads (LSAs). They explain how these ads work, how to set them up, and the benefits o...
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Episode 23
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29:40
Navigating Transitions in Google Ads Management Agencies
Transitions between Google Ads agencies are often necessitated by various factors—perhaps a client is seeking better performance, a different strategic approach, or simply a new agency partnership. However, without a well-executed transition pl...
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Episode 22
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22:11
Renoworks
This episode, we are joined by a guest from Renoworks. Go to Renoworkspro.com/fatcat for a special offer.
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31:26
Changing PPC Agencies?
Tips and warnings so you don't lose data or get your account shut down.
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22:12
Nurturing leads into sales
Not every homeowner who visits your website is ready to buy right now. In this episode we explore different ideas, tactics and messages that you can use to help your prospects along every stage of their buying journey.
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Season 1
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Episode 17
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26:05
Make the Most of Your Slow Season
When leads are pouring in, everybody's happy. But what happens when they slow down? Do you have a plan for that? In this episode we discuss tactics and strategies to navigate periods with slower and lower lead volume.
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Season 1
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Episode 16
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17:51
Making the Most of Your CRM
In this episode, we talk about how to take advantage of your CRM (customer relationship management) software. Everything from how to pick the best one, to how to implement it with your team, to what opportunities a CRM can open up for your cont...
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Season 1
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Episode 15
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25:33
Google Analytics 4
In this episode, we talk about the newest version of Google's tracking software, called Google Analytics 4 (GA4). We'll share some tips on what GA4 can do for you, and whether or not you should worry about updating to this newest version.
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Season 1
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Episode 14
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24:55
Capture Great Jobsite Photos
In this episode, we talk about how to get quality jobsite photos on every project. From photo techniques, to organization strategies, to motivators for your team to actually take the photos, we've got some tips on how to ensure you get great ph...
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Season 1
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Episode 12
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26:01
How Much Should I Spend on PPC?
In this episode, we talk about how to set a budget on Google Ads. Whether you're beginning ppc campaigns for the first time, or you've been running ads for a while, we've got some tips on how to make the most of your budget.
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Season 1
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Episode 11
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28:27
Crafting Holiday Promotional Offers
In this episode we discuss how to craft a great marketing offer around the holidays in the summer season. We share some examples of quality offers that we've seen be successful, as well as what to do if you don't want to run an offer.Yo...
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Season 1
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Episode 10
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24:33
How Long Does It Take for My Website To Rank?
In this episode we discuss how long it takes for your website to rank on Google. (Hint: that's the wrong question to be asking. We'll talk about what the better question is.)
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Season 1
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Episode 9
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32:17
How Can I Tell What My Competitors Are Doing Online?
In this episode we discuss how to find out what your competitors are doing online. We cover some specific tips and tactics, as well as the ways to tell who your actual digital competitors are (and they might be different than you think!).
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Season 1
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Episode 8
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33:11