Special Guest: Andrew Martin of Marlimar - Revolutionizing Home Improvement Marketing

In this episode of Digital Marketing for Contractors, the Fat Cat Strategies team sits down with Andrew Martin, Senior VP of Business Development at Marlimar Interactive, to explore how text messaging is transforming lead generation and customer engagement for home improvement companies.

Andrew shares how Marlimar—an early pioneer of texting in the industry—helps contractors connect with leads faster and more effectively. With 98% of texts read within three minutes and 50% replied to within 90 seconds, it’s clear that texting is one of the most powerful tools for reaching homeowners today.

The discussion covers everything from compliance and carrier regulations to personalization and automation. Andrew explains how Marlimar handles the setup, campaign registration, and strategy, ensuring texts are timely, brand-aligned, and sent with the right intent. Whether or not a contractor uses a CRM, Marlimar creates seamless integrations or clever workarounds—even for platforms like BuilderTrend. The episode also touches on the smart use of AI for colder leads and direct mail follow-up, while reinforcing that high-intent leads deserve real human contact. From sending rep photos before appointments to segmenting campaigns based on service history, Andrew illustrates how strategic texting can build trust, improve show rates, and drive revenue.

Visit: https://fatcatstrategies.com/podcast/special-guest-andrew-martin-of-marlimar/
https://www.marlimar.com/

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

Transcript

Welcome to Digital Marketing for Contractors, a podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.

Let's get started.

Hello and welcome to Digital Marketing for Contractors. This is a podcast hosted by Fat Cat Strategies. We are a full service digital marketing agency located in Raleigh, North Carolina, and we work with home improvement contractors just like you to help you drive leads, grow your business and generate sales.

My name is Janet. I am the founder and managing partner and I have Caitlin Noble here with me today. She is another partner in the firm. Super excited about that. And we have Andrew Martin with Malamar Marlamar. Marlamar.

We said we weren't going to do.

It and we said I wasn't gonna say it wrong and I did it. So everybody can blame me for the rest of this podcast.

We're so excited to have you on.

I'm gonna toss it to Caitlin and she's gonna take it away from here.

Yep. And we're gonna talk over each other too. Um, we're not only talking about your service today, um, and what you guys do, Andrew, but we're going to talk about texting and the future of really a lot of technology in the home improvement industry. So why, uh, don't you go ahead and introduce yourself and tell us a little bit about what you guys do.

So, uh, Marlamar has been in the home improvement, uh, uh, sector industry for about 14 years. Um, we've been called the, the OGs of texting and home improvement. And uh, really what, uh, where that began was we saw a gap. We saw where, where uh, people weren't answering the phone and there was this chase, and that chase really can be solved in a simple form by using text message.

Now it's evolved over the years and, and by no means is Marlon Mar the only texting solution in home improvement, but we do pride ourselves in being very comprehensive from when that lead is set all the way through to, uh, the whole lead cycle, the life cycle of the client, uh, all the way to, hey, let's resell them for other services.

So we're very proud of ourselves for serving the home improvement, uh, uh, industry for many years. And we look forward for, uh, more success in the future.

Absolutely. I, um, know when we started to get really into the home improvement industry almost 10 years ago, we would go to shows and I mean we always saw you guys. Yeah, we always saw you guys. And, uh, even some of our original bath clients who've gone on to sell and do amazing, bigger things, they would say marlamar.

And we would be like, what? I'd be googling. Who? What is this? So it's such an honor to have you and just to talk to you today about texting. So let's kind of dive into it. I mean, 14 years ago, things were totally different, I think in terms of how we use the phone.

Maybe, maybe.

Oh my gosh. I mean, I started so fat cat is 23 years old. And, you know, our early days were paper, newspaper newsletters for, you know, different industries. And then our first home improvement clients that we got, we would do drip campaigns, but we would do them on postcards.

Sure.

You know, our first clients were using Market Sharp and they would meet somebody at a home show and then as the agency partner, we would start hitting that homeowner with 6, 8, 10 postcards over 18 months. Now, texting is one way to do a drip campaign. But why don't you tell us a little bit more about when you start to onboard a new client?

How do you guide them if they've never had texting as part of their communication channel for marketing, how do you guide them? How do you onboard them? How do you tell them about best practices and make sure that you're compliant with any regulations?

So number one, when you're making a decision to, uh, to use this channel to communicate, uh, just keep in mind all you're doing is connecting with the consumer, where and how they communicate. Uh, they're, they're texting their family, they're texting their friends before they make calls, even during the day.

So as a company, uh, it would be pretty. We would be snobs to think that somebody's actually going to take our call if we haven't texted before. And so we have a transparent methodology to try to get through to the client. And that transparency is, let's be genuine, let's be real, let's use our phone number, let's use our logo, and let's meet that client where they communicate, how they communicate and the way they want to.

And that way is to put a first impression that's service based. And then that first impression, if it's speed delete, if it's a, ah, you know, just follow up after a form has been filled out on the website. Those are very important. That first impression makes a big difference.

Then, then it turns into the service. And that service is if they set an appointment, you set you Send them a, uh, hey, you own this text. It's a set, set, uh, appointment reminder. And then if you have a confirmation call day, uh, before and you want to talk to that client, send them a text says that says, hey, we have an appointment tomorrow.

We'd like to discuss your upcoming appointment. And not in those words exactly, but uh, but uh, seriously, that will get your confirmation rate up. And then the day of the appointment, show them who's coming to the door, send them, at the very least, send them a picture of the sales rep.

They're vulnerable, they're scared, they're putting a, uh, stranger in their house. And anything we can do to raise that, uh, salesperson and their success. And then we can also put information in that text about the company. Anything that they can do to learn more and feel comfortable about your home improvement company, we want to help you, uh, promote that.

What are the list of CRMs that you integrate with?

The answer is everyone.

Exactly.

Okay.

Yeah.

And, and so here, but uh, here's the thing. Some not, not all APIs into softwares are created the same. Now an API application, uh, protocol interface is the eyes, ears and mouth of uh, a software. And we want to connect in all of those ways. But not all softwares have ears.

Right, Right. And so I'm sorry, I think it's Builder Trend.

Sure.

Which one, which one doesn't have?

So Builder Trends, a great example of what we can do creatively.

That's right.

There you go.

You don't have an easy door to get into.

Right. So, but they do have, they do have reporting. And so if I can receive reports, I can then build messaging to that report. If that report has dates and occurrences, uh, and items on it, I can build automated messaging to those reports. It's a pretty slick way to get around a lack of an API.

Uh, it takes a little extra work. But here's the deal. We don't mind doing the extra work because in the end what happens is our clients get a great solution.

Yes.

If you can allow me to be a nerd for just one more second, um, on this not picking on buildertrend. But from an agency perspective, if we have a client that's using Builder Trend, we build them a website and we put some sort of form on there. We have the same challenge that you do, that lack of an integration.

We can't, we haven't figured out yet how to real time insert ah, like a form fill into Builder Trend because they haven't given us an easy API with your example where you get Somebody to export a report. So then you're getting first name, last name, phone number and maybe a little bit of information about that homeowner.

Just little pieces of a message and we put the message together.

And so once you start sending messages, do you have a pathway to get that back into Builder Trend?

That is where I said not all systems have ears.

Exactly.

Correct.

And so that.

I'm being a nerd.

But, but look, here's. Now let's be fair.

Yeah.

Builder Trend is a great operational.

Love it.

Okay. And so let's just make it a little bit better.

Okay.

And that's. And that, that's our approach. And so um, you know that. That's great. That's a great uh, case study example.

Uh, uh, where we guys having a creative workaround.

Uh, you know, it takes it. That's what technology is all about.

Have you guys met? Um, on our podcast we talk about levels and the certain level home, uh, improvement company may be a level 1 smaller off the ground, might be driving around listening to us right now in their car. A lot of them are anyways. Level three, huge company, probably have marketing directors, etc, Level two kind of in the middle.

Um, I know I always want to look at Janet and talk and not look into here. Have y'all ever integrated with a, ah, company who doesn't use a CRM? Is that even possible?

It is now. I use the term service very seriously.

Right.

In home improvement. And so we serve a lot of large companies.

Yeah.

And we serve medium sized companies.

Yep.

But we serve them all locally.

Yep.

Now this is important for, and I'm not, I don't want to say the small guy. Okay. This is important for the intimate home improvement company. Okay. Because we can serve them too. Because we're serving large corporations locally. We can serve smaller groups locally as well. Everyone. Well that's our business model is we want to help them grow.

All, all home improvement companies need to grow locally to succeed. No matter what the size is.

I like.

Okay. And so if I can serve, put somebody put real people in front of them and serve them, uh, that's, that's the way that we build our, our, our business model. And um, and look, there are no tickets at, at uh, Marlon Mar. And when I mean tickets, I mean when you deal with a technology company, you might have to write a ticket to get a change and things like that.

No, you call a person and you. They know your process, they understand your, they understand what you're trying to do. We learn this, the process, we learn the, the story of each one of our clients. And the more we learn, the, uh, the more effective we are in our messaging and um, the more of the vibe we get of that company because we want that to come across in the messaging that they send, uh, through our service.

So I'm going to take us back out a little bit, uh, like a wider, a wider angle lens because Caitlin and I often do this. We jump into these podcasts, we get excited about technology, especially me. We start nerding out and asking really deep questions. Let's take a step back and why don't you walk us through.

For the listener who has never implemented text, they may have text texted from their cell phone to one individual customer, but they've never done it on a broader scale either to a list of prospects or a list of customers. Walk us through. Kind of the layman's example of, uh, case study of how you would get a contractor up and running using text messaging and, and walk us through like a success story.

Number one is regulatory and compliance issues. Now all companies are, are really required to use text messaging, uh, in, in a commercial environment, in a, in a way where it is in the regulated form of having stopped. Having your campaigns registered within with the uh, with all of the regulators and with the carriers.

Now you can't do that through just a cell phone. No, you need to have a service set up for you. Marlimar takes that on. Okay. A lot of our uh, friends that uh competitors don't take that on. They say call these people, you need to set up your campaign.

Now we do that for our clients because we want to register it and manage it the right way. Once that happens in it two to three weeks that can take to set uh up. It's the really the long, it's, it's the longest it's ever been because the regulators don't want text to turn into email where it's just like yeah, they don't want the spam and the garbage.

They want people doing it the right way. Well this, the more they push on us the better we are. And uh, and so um, Marlon Mars learned to rise above it and we, and we help our clients then meet our, meet uh, their clients in a very service driven fashion.

We learn their process, their sales process, we learn their installation process. Then we learn their dreams about how do we want to promote the company and in a proper manner going forward to serve their clients.

So step one for a new customer for you would be to get through that compliance segment, make sure that they're following all the rules, checking all the boxes and then step two, that's where you get in and you understand here's what that owner of that contracting company wants from their business and what they.

Want from and that's where the most important part comes for me. I, I put my ears on and I, and I take the components of my technology and I build it to the needs. It's a semi customizable solution.

Right.

Because I've recreated it over and over and over. I mean it's a very customized solution um, down to the eyes and the T's quite literally because we're texting.

So give us like an kind um, of a sexy case study like, like company XYZ was struggling to set appointments or they were struggling with you know, whatever their struggles were. Like walk through that story.

I'll name a couple. Okay. I'll name three. Okay. So number one we'll, we'll start at the compliance. Okay. Compliance. Uh, there's a new rule coming now in mid April that, that ah and it's not really a rule, it's just a new way that the FCC FTC is looking at things.

If somebody replies stop to a text they're they're opted out at the carrier level. But if somebody replies, quit texting me. Oh, that is not. But the FCC has asked for commercial companies to use, um, best. Best faith to address those. Those quit uh, texting me people or you're driving me crazy or something like that.

Go away.

We have developed AI that listens to that, that text and then puts it into a category. And then we can take that, those group of people and we can send that and have human beings actually work on, on those things. Because it might not. They have not said stop, but they have said something negative.

But they have done something interesting. They have responded. And that's the whole trick to text message is you're. You want to focus on eliciting a response. The response is where you make the money. Okay, so if somebody, somebody might say, I'm not ready for a project right now, is that a stop?

Gosh, no.

But could be ready in the spring.

Sure. It's a stop now.

Right?

Okay. So what we want to do is we want to take these things and we want to use our AI tools to help our clients manage that. Now let's talk about AI just a little bit.

Let's do it.

We are firm believers in home improvement. If a human being wants to talk to a home improvement company, you don't put AI in between that. Okay. You want to have a human talk to a human. Okay. A good example is not, um, all leads are created the same. M.

If you have a third party lead aggregator and you have a company over here and they're uh, and this. Or a person here and a. And a company here, the third party lead aggregator is in the middle. They haven't connected, they haven't interacted with that brand. So what we want to do is we want to use AI in that one where we can then maybe elicit a response.

If they have a poor response rate in a certain lead source, then we want to use AI there to try to lift it up. But if somebody's filled out a form on your website, you might want interested.

Yeah, yeah.

You want to send a text that says that acknowledges them.

Yeah.

But you're not putting AI in front of. No, because you want to put a human being in front of them. Because people sell to people. All right, now number two on cool case studies. I mentioned logos. We had a client that's like, oh, we don't want to do logos immediately.

Their, Their, uh, set rates went down 6%.

This is a logo within the text.

Within the text.

That's right. Okay.

Being the old person in the room. Like when I think text, I think just words, not pictures.

Oh, that's one of my favorite features, which. Sorry, keep going, Andrew. But yeah, like I love, like they've got amazing features. Yeah.

So you, so you put all of, look, you're sharing pictures and, and things with your friends and family on. Yeah.

In a personal text all the time.

You can.

Our roofing, our roofing clients, uh, service, service, drive sales.

Yes.

In roofing. And if you can get your call center to get a picture of a roof. I got a problem. My roof's leaking. If you can get, if you can get somebody say, hey, go out there and take a picture of that. They feel like they're getting instant.

Or like, look at this rotten wood.

Yeah.

From m. The homeowner to the service provider.

Yeah.

Quote, measure my roof.

Yeah.

Why is this leaking?

Yeah. So now, now another one is, uh, and this is kind of Janet, you'll like this, this kind of old school with a, with a new, um, school. So we send out mailers. Okay. And there's a call to action.

Right.

For them to uh, to text to set an appointment.

Love it.

Bounce back. The bounce back is AI setting the appointment. Uh,

that's just that easy. Now it's a perfect opportunity to put AI in front of somebody because they feed. They don't know exactly if it's.

Wait, break that down for the slow people on the call. So I've mailed you a postcard and you're. Yeah, this looks like a great offer. So get, buy 10 windows, get one free text.

This number, you're saying text appointment to this number.

Text appointment.

Or hit this QR code.

That's when the AI kicks in to set that appointment.

Yeah. And then if, boom, it goes to the calendar and it's set.

Love it.

Now the, the uh, 40 and under group, they love it. Yeah, that, that one, she loves you. Not this old guy or this. Oh God, I want to talk to a human.

Right?

Okay. But you know, those are some areas that we're, that we're uh, you know, lifting case studies, just things like that.

So I interrupted you. You were talking about logos. So contractors that are reluctant to put logos in their text messages don't see the same kinds of response. Was that what you were about to say?

What I'm saying is, is, is do you want to look like a scam?

Mhm.

Uh, or do you want to look. Or do you want. I mean it. 98 of text messages are read within 3 minutes of delivery.

Absolutely.

Who Would not send their brand through that.

Oh, good point.

Um, this one right here reads on her watch.

Yeah, I got a family group family message that comes in about, you know, hospital updates because that's the age group I'm in and I have to find my readers to look at it on my watch. But images don't come through on that.

So. And then 50 now again, remember, you make money on response. 50 are responded to within 90 seconds.

Um, so hit those two numbers again for our listeners in the truck.

98, 98 of text messages are read within three minutes of delivery and 50% are responded to within 90 seconds.

Those are numbers that you can't ignore.

Now there's three responses. Okay. There's yes, no and none. What's the worst response? None.

None.

Right.

No is not the worst response.

No, because then you know not to bother them anymore and you're not wasting.

Your time, you're not wasting your resources. Okay. And yes comes in many different ways. Actually. No can come in many different ways. Uh, not right now is not. No.

Right.

Okay. You mentioned at the beginning drips.

Yep.

Using mail and things like that. That's a perfect example of uh, inviting someone in, into more information down the road.

That's great.

Let them say, would you like to hear from us three months from now? Let them opt into something.

Sure. That is, that's one way. And then, but that, those, these are the things that I consult with with my clients, uh, on a daily basis. You know, the old school method of chasing people down by phone is, uh, is kind of going to the wayside. The old school method of chasing somebody by email, the open rates are terrible.

Yes. The old school method of uh, driving people crazy via text is not appropriate. Don't text like you email.

Right.

And so, uh, it's a waste of money, it's a waste of resources, and it's not, it's not good for your brand.

Elaborate on that a little bit. What do you mean by you don't text like you email?

Well, look, email has been ruined and it's largely you're lucky if you get a read. And uh, now here's the thing. You can send a lot of good things through email and operationally we might have, uh, some clients that need important things addressed in email.

Right.

So if you do have that challenge of having people open emails, say you can simply send a text that said, hey, I sent you an email, please open it. M hm. Because the open rate. Let's go back 98%.

Right.

Okay. So then the person's like there's something important in my email. Okay. But uh, if you create more noise, uh, people will turn you down. So uh, when you text, when you text you want to do it strategically.

And that's what you guys help?

Oh sure.

It's with when that's the whole custom.

That's the experience taking, that's ah, the experience we bring to the table and uh, and we're gonna listen and we're gonna, you know, in cases we will.

Push back how much um, hand holding, like just to kind of reiterate and bring it back home. Like you guys get set up, um, how much am I as the home improvement uh, company owner going to have to do once we're set up with all of these different tech scenarios?

Maybe the most important person is the frontline worker.

Right.

Okay. So um, if they have an issue. I want to hear from. And so uh, but hand holding, you know, look, we're going to train and grow and evolve with that company because if you're process driven, you're not gonna set it and forget it, you're gonna improve. And so we, we need to improve with you and we need to understand, you know, new processes that are put in place to make this better.

And, and we're going to bring new processes to the table as well, uh, to help uh, you know, grow that business even more. You know, a good example is strategically how do we address business that we've done in the past? And that's the low hanging fruit. How do we address marketing and rehash to those groups of people that know and trust us already?

And so we. This is where I need to put my ears on and listen to in its simplest form, segment marketing.

Yeah.

And you know, so if you have five different uh, products, uh, that you bring to the table, um, if you've sold Windows, but you do all the other things, you never text about Windows again. And unless you know that you only put them on the front of the house.

That's exactly.

And so you use the data that's in, within your, within uh, your database to then form segment of segments of sending out messaging. Now if you uh, I'll just put a scenario. If you have 5,000 contacts, you don't upload and blast out 5,000 people. Okay. There's compliance issues to deal with here.

Okay. But more important than that to your brand is you gotta give them value and if you send them noise, they're gonna turn you off. So what you wanna do is you want to segment those where they feel special, where that message is hyper relevant to them.

Mhm. On the segmenting note, it occurred to me, um, to kind of drill a little bit deeper on that. So I understand if a, uh, if a contractor, a home improvement company has three different service lines, siding, windows and decks, you're not going to send a window message to a homeowner that you just replaced all their windows.

So you're going to segment and send them maybe a deck message. Again to your point, a value based, you know, not spam. Can you further segment within a larger organization that say, has multiple sales reps? Um, I'm kind of making this up. I don't know that any of our clients do this, but they may.

Um, let's say the first sales rep is the siting rep and another rep is the deck rep. Can you make it so that if someone replies, it gets routed to the right rep. To go back to your whole idea of like human to human um, communication so that you're putting that homeowner who has ah, a time sensitive question about getting a deck quote.

Is that text message going to go back into the CRM or is it going to go directly to the sales rep who's been assigned to Dex?

We, it depends on what the comp. Where the company wants it.

Sure. Okay.

And so uh, but uh, what you're getting into here is, is rules based algorithms and automation and you know we hear the term bottom. Bottom are artificial intelligence. Ours is more automated intelligence.

Right.

We've been doing. The only difference between what we've seen in the past several years with ah, AI and the main and it going mainstream is that there have has been human calculators put behind or human language calculators put behind. It made it real. We've been doing this for years and machine learning and things like that for years.

And when I say we, I say yes Mar Lamar. But we as, as a, as a whole of the technology environment, we've been doing this as it for years. So it's just kind of coming to life in it in a human form now. Okay, now back to the segmenting.

We just are firm believers that quality is more important than quantity. And uh, blowing out texts to uh, people indiscriminately is bad business. And it's also frowned upon by the regulators.

You know, years ago, I'm not going to name any names, we um, we connected with another company, not you guys and we, we were working with a, A um, multi location home improvement company. They connected with it, a text provider and the owner of that home improvement company. Um, I don't know where the communication breakdown happened, but somewhere it happened.

And the text company logged into their CRM, hooked up all the APIs and started blasting text messages to like 30, 30,000 contacts. On the day when the owner of the home improvement company, he thought that was a demo day. Like oh, I'm gonna demo the software.

I had blocked that out.

Yeah, you blacked that out. Like you like it was so emotionally traumatic.

They called, you know they call the marketing agency because we obviously have.

Yeah. And we're there and we're trying to help. And we also thought it was a demo. Right. And suddenly the call center is bombarded with this like tsunami of responses to these poorly planned, no strategy text spam blast. Right. Um, I don't know what made me think of that, but what made me think of it is everything you've Said on this podcast is the opposite of that.

And I love it. I love that your approach is not this, you know, shotgun blast, the universe.

With, uh, well, yeah, and let me.

Put it in messages and let me.

Put it in a real smaller way here. Um, if you have, let's just build a small environment. If you have two people answering the phone, right, and you send out 10 confirmations that say, please call me about your upcoming scheduled appointment, and you get four responses. I haven't gone even to the five, which I would expect, but you get four responses up.

Uh, and what was the call to action? Please call me. Right, okay. Two of those aren't being answered correct. Okay. So, uh, yeah, you gotta, you gotta.

Listen, be thoughtful about it.

You gotta listen to the needs of the clients. And, and here's here. I love saying this. You know the, you know the saying, you can lead a horse to water, but you can't get them to drink. If you text a horse, you can get them to drink. Okay. And, and here's the deal.

You better have a, you better have a bucket of water ready.

Yeah, but, but here's the deal. Um, you better have the right call.

To action that you're prepared to deliver on.

And you, if you send out a text, you better have a goal and you better have. What's your goal? Um, what's your call to action? Take your people on the journey. They'll come with you.

So. Perfect. Before we started recording, we were chatting a little bit with you and you were all excited to talk about AI. I wanted to give you an opportunity. You said you've got some opinions and prognostication, whatever. Yeah, lay it, lay it on us. Where do you see AI going in the home improvement industry?

Well, I'd have to be, uh, a, I'd have to be a snob to pretty much to say this is where it's, where it's going to be. Because, uh, you know, I would, I would probably own an island somewhere if I knew that. Okay.

But if we knew, we'd be much more better off than we are now.

But I think what you do is you, you, you stick with your process and you don't change too much. Okay. People want to buy from people, but there's no harm in using AI strategically in the right spots to, um, to enhance low hanging fruit. Okay. Um, if somebody wants to speak to you, you might not want to put AI in front of.

Do you want to trick a hot lead?

No.

Probably not. And so I think a lot of the groups, the, the A Lot of technology groups that are coming in, uh, are, ah, want to tout the greatness of it and it's great. And if you don't, if you don't implement it, you're gonna get left behind. Yep. Yeah.

Uh, however, stay true to yourself, Stay true to your company. Treat. It's the golden rule. Treat people the way they want to be treated or treat people the way you want to be treated. And then I think that, uh, you'll be able to lead yourself through this maze of AI.

Now my company, we have all in, in house IT and we build out AI solutions, uh, customizable to our client process. Okay, um, that sounds like it's intimidating, expensive and things like that. No, we just want to hear the ideas because the best way for us to develop great home improvement tools is to listen to our clients and listen to great ideas and listen to dreams and then we can, we can build up, build those things out.

Definitely. Yeah, we're, we're definitely experimenting with AI across the board. You have to, we have to. Um, and we found its limitations for sure. It's not everything that every buzzworthy article would lead you to believe. And uh, in some instances you end up spending a lot more time than the gurus would lead you to believe.

It doesn't necessarily save time. It can be like a power tool, but you have to know how to use it. Um, so love, uh, the message. So tell, tell the listeners if they want to learn more, learn more. Sign up, find out how your service works, where should they go and what should they do?

Uh, m a r L-I-M-A-R.com marlinmar.com. you can go to our website. All you have to do is push, uh, a demo. You'll get me, you'll get Mark, our president. You'll get a live person to have a demo with. And uh, really what it comes down to is we want to learn about you and then we want to layer that on your, Layer our services on top of your process and uh, see what we can do.

Fantastic.

I've been so impressed. I'm excited. I know a couple of our account managers reached out to help our own clients. You know better what they're doing with their services and to enhance what we're doing with Marla Mar. So thank you for your time today and I think we'll have a summary.

We'll make sure all your information is linked as well on our website.

Absolutely.

In case you're driving and you can't remember how to spell it.

Okay. So thanks everybody. Thanks for joining us for another episode of Digital Marketing for Contractors. As always, we hope you got value from it. If you can give us a half an hour, we'll give you actionable tips, insights and ideas to help you grow your home improvement company through online marketing and technology.

Thanks again, Andrew. Thanks so much for joining us today.

You got it. Digital, uh, marketing for Contractors is created.

By Fat Cat Strategies.

For more information, visit fatcatstrategies.com.