Digital Marketing for Contractors
A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
Digital Marketing for Contractors
Latest Episodes
How to Tell if Your Marketing Agency Is Actually Performing
Ask a home improvement contractor about their close rate, their set rate, or their cancel prior to issue percentage, and most can answer without opening a laptop. Ask the same owner whether their marketing agency is working, and the answer ofte...
The Biggest PPC Mistakes Costing Contractors Thousands
Most contractors who run Google Ads open a report every month. The report shows impressions, clicks, cost per click and leads, and it usually looks fine. According to FatCat Strategies hosts Meredith Medlin and Caitlyn Noble, that is exactly th...
The Three Clocks Every Lead Is Racing Against, with Olly Whittle of Aivi
Is your lead quality really the problem, or is it your follow-up? In this episode, Caitlyn Noble and Meredith Medlin sit down with Olly Whittle, co-founder and chief revenue officer of Aivi, an AI customer outreach platform that works across vo...
GUEST EP - FatCat+ClientServe
What happens to your leads after the phone rings, the form gets submitted, or someone sends a message on social media? In this special episode of Digital Marketing for Contractors, Caitlyn and Meredith share the full ClientServe.ai web...
Google Ads vs Local Services Ads: Where Contractors Should Spend
Google Ads or Local Services Ads: which one deserves more of your marketing budget? With Google moving Local Services Ads into the Google Ads platform, the two channels are becoming easier to manage in one place, but they still work very differ...