Digital Marketing for Contractors
A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
Digital Marketing for Contractors
Latest Episodes
Turning Old Leads Into New Projects
Most contractors are sitting on thousands of old leads that never became a job, and most of them have no idea how many. In this episode, Meredith Medlin and Caitlyn Noble of FatCat Strategies explain why a brand-new lead is the most expensive l...
Retargeting Ads: The Hidden Revenue Contractors Ignore
In this episode of Digital Marketing for Contractors, hosts Caitlyn Noble and Meredith Medlin reframe ad retargeting from a "creepy shoe-following" gimmick into a high-converting digital follow-up system designed specifically for home ...
How Smart Contractors Fill Their Pipeline Before the Slow Season
Most replacement contractors think the slow season gets decided during the slow season. January arrives, the phone goes quiet, and the panic starts.On a recent episode of Digital Marketing for Contractors, hosts Caitlyn Noble and Meredit...
Why Most Contractors Plateau (And How to Break Through It)
Caitlyn and Meredith diagnose the revenue plateau: the contractor who adds a truck, two people, and more spend, and finishes the year at the same $4 million. Their core idea is that growth is capped by one constraint at a time, so the job is fi...
Scaling Past $1M: What Marketing Systems Contractors Need
Every replacement contractor who has crossed a million dollars in revenue earned that number the hard way, usually through years of long days, personal referrals, and an owner who answered every call that came in. On the latest episode of Digit...