What is the Difference Between Google Guaranteed Ads and Paid Search?

In this episode of Digital Marketing for Contractors, Janet and PPC specialist Jack Ankoviak discuss Google Guaranteed Ads, also known as Local Service Ads (LSAs). They explain how these ads work, how to set them up, and the benefits of using a pay-per-lead model for home improvement contractors. They also cover the differences between Google Guaranteed Ads and traditional paid search ads, the pros and cons of the platform, and practical tips for maximizing ad performance. Whether you're new to LSAs or looking to optimize your current campaigns, this episode provides valuable insights for contractors looking to grow their business.

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