Digital Marketing for Contractors

Creative Ways Contractors Can Use Gift Cards to Drive Leads, Loyalty & Referrals

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Using Gift Cards to Boost Leads and Loyalty with Evan Crum from PerfectGift.com

In this episode, we’re talking with Evan Crum from PerfectGift.com about how home improvement companies can use gift cards to:

  • Drive more leads through incentives
  • Improve review generation
  • Motivate and reward employees
  • Create smarter canvassing campaigns
  • Avoid one-leg appointments with strategic incentives

PerfectGift.com offers customizable Visa/Mastercard and retail gift cards with powerful tracking and support tools. Plus, their PerfectGift+ product gives recipients total choice—from brands to cash.

🎁 Listener Exclusive: Mention this podcast for perks like free shipping and free digital credit on your first order.

📞 Contact Evan directly at 412-903-3758 or evan.crum@perfectgift.com

 🌐 Learn more at PerfectGift.com

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

Don:

Welcome to Digital Marketing for Contractors, a podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business. Let's get started.

Janet:

Hey there, and welcome to another episode of Digital Marketing for Contractors. This is the podcast where we break down smart, scalable marketing tactics that work for home improvement companies. My name is Janet, and I'm the founder of Fat Cat Strategies. And I'm

Caitlyn:

Caitlin, the head of client services here at Fat Cat. Today's episode is a fun one. We're going to dive into something as simple as a gift card and how it can actually become a powerful marketing tool for your contracting business. So Janet, who are we joined by

Janet:

today? We are so excited to welcome Evan Crum. He is the sales executive from perfectgift.com. Evan and his team, let's see, what does Evan do? I'm reading, obviously, off of a script here. We're going to leave that in. Evan and his team help businesses use gift cards for everything from lead generation to closing deals and even retaining employees. Evan, why don't you do a better job of telling everybody what you do than I just did?

Evan:

Yeah, that's all right. No, appreciate it. Hi, everyone. Like they said, the name's Evan Crum. What does Perfect Gift do? What do I do? So I help those in this amazing home remodeling business roofing, I guess we'll say home improvement industry, utilize the power of gifts or the power of gift cards to retain customers, reward customers, retain and reward employees, even offering safety awards, incentivizing customers and clients as well. And that is what I do in the industry and how I work with others in home improvement.

Caitlyn:

That's so awesome. I mean, and I know through different partners that we've connected with, they recommended you guys. I think it's a gorgeous add on service, not only to what we do digitally, but like in house. I mean, that's where you and I connected. I was like, our contractors who we work with every single day are looking for incentives for their employees who take good job site photos. Yep. Who help generate reviews. Yeah, who help generate reviews.

Evan:

Yeah, yeah. Incentivizing reviews is huge. You know, I just came back last week from the Dave Yoho Conference in St. Louis, where a lot of it was geared towards sales leads, how to generate leads, and how to generate reviews, and with Dave Yoho's sales strategies. And we fit really well into that or any sales strategies, because as you said, incentivizing someone to leave a review is huge. Twofold on that, because number one, you're getting your reviews up. So whether you can direct them towards Google, Yelp, HomeAdvisor, whatever. But number two, if you happen to have a bad review, it now gives you a reason to contact that person and try to address whatever that, that the reason the bad review is because the person obviously wants a gift card. That's why they're leaving a review. But if it's bad, you can contact them. So incentivizing reviews is absolutely a huge part of the business as our employee rewards, as our giving, you know, employees rewards as part of brand ambassadors are just thanking people, et cetera.

Janet:

That's awesome. So why don't you walk us through, like explain it to somebody like they have no idea how this works. In this scene, I'll play the owner of a roofing

Speaker 04:

company.

Janet:

And I just heard about perfectgift.com. And I'm thinking about doing some sort of gift card for customers that have just installed a job. I mean, would that be a good use case scenario?

Evan:

Yeah, it would. It would. Actually, there was a roofer I was talking to. They're out in Tennessee where what they do is they're going to give their team, I think they're $50 visas or $100 visa cards with their logo on there. We can do that complimentary, by the way. But they're giving them to houses next door because I haven't heard of this. It's like a

Janet:

canvassing tactic.

Evan:

Exactly. So one, they're doing it as a canvassing, but two is like, hey, we apologize for the noise during the day. Here's $50 on us. Never thought of that. So that is unique. So from a roofing point of view, every roofer out there, take that for what it is. It is. I will give them all the credit in the world to answer your question. Yeah, it is really. You said you wanted to use it for incentivizing customers.

Janet:

I mean, I just want the listeners to understand. I always like to play kind of this class, you know, like if I'm driving in my truck and I'm not really paying attention, break it down to me. Like I'm a three-year-old. So let's roll with this whole scenario where I've got a roofing company. I'm going to start this canvassing campaign. My guys are going to knock, you know, three doors up, three doors down and across the street. Now they're armed with these gift cards. How does that get set up? Do I have to... pre-fund them yeah

Evan:

great

Janet:

great mechanics into it

Evan:

absolutely well let's just let's jump right into it so first off there's never there will never be a purchase necessary to create an account with us

Speaker 04:

that's right

Evan:

so that is completely free um You create an account. All we would need to get an account rolling is the official business name, the official EIN for that business, and the business address. Once you're approved, you get your username and your password. From there, you can order on a dashboard. You have your own dashboard. If you wanted to order a Visa or MasterCard with co-branding, you would simply submit the co-brand. The bank approves it. And then we print them out the same exact day. We can ship them out the same day as well in our fulfillment center in Pittsburgh. By the way, I know we're tariff free because all of our stuff is made in Pittsburgh, all of our gift cards. I'm kind of kidding.

Janet:

Co-branding would be like if I was a deck company and I'm installing Trex and Trex gave me some joint marketing dollars.

Evan:

So as an example, I'll cover the number. This is what it would look like. I'm going to cover this number. You need

Caitlyn:

to blur that number out.

Evan:

Yeah, but this is what it would look like as an example. I handed those out at the show last week also. But to answer your question, Janet, is it pre-funded? So the way that we operate is, yes, they would need to purchase the cards up front for us to deliver the product.

Janet:

We don't

Evan:

have any terms like that. However, with Visa MasterCard, we can do denominations as low as $5 up to $10,000. Okay. We have no minimum order. So even if you were a roofer that wanted to get a customer a one $5,000 Visa card or $5,000 MasterCard, you can do that. We also have our retail gift cards. Those are discounted. So we represent over 300 brands, meaning There's a lot of home remodelers and others that are in like Home Depots or Lowe's. They can actually purchase Home Depot or Lowe's gift cards from us. We provide a discount on that purchase, and they can hand those out, either physical or electronic.

Janet:

Oh, that's cool.

Evan:

And then finally, one of the new products that we have is something called Perfect Gift Plus, which I absolutely love. So what Perfect Gift Plus is, is there's no fees associated to that. Like these are a MasterCard. For doing a MasterCard, I have activation fees. With Perfect Gift Plus, if you wanted to give someone, say, a $50 Perfect Gift Plus credit, that individual can choose. It's the power of choice. They can choose between a Visa MasterCard themselves. This is for the recipient. They can choose over 300 retail cards and link it directly to their debit card or put it in their phone. Or they can deposit the money into Zelle. So it's really the power of choice. choice for them which is great that's good from a canvassing point of view also where if you're if you aren't sure if somebody's going to want starbucks or if they're going to want cash right plus

Caitlyn:

so that kind of um answers my next question a little bit is Why not just go to a grocery store and pick up a bunch of Visa gift cards or Lowe's gift cards? Yeah,

Evan:

that's an outstanding question. So number one, for Visa and MasterCard, our activation fees are typically going to be lower than going to a Walmart or here in Chicago, a Jewel or a Publix out in Florida, or I don't know what you guys have out in North Carolina.

Janet:

Yeah.

Evan:

Yeah, yeah. They got rid

Janet:

of

Caitlyn:

Winn-Dixie. I

Janet:

think if you're in a small town, you can still find a Winn-Dixie.

Evan:

Probably, probably. Winn-Dixies were, well, there were a lot of them. But so number one, our activation fees are significantly lower. You're typically getting charged between $4.95 to $6.95 for an activation fee on that Visa MasterCard that you're purchasing from a store. That's number one.

Caitlyn:

I knew that.

Evan:

I

Caitlyn:

didn't either.

Evan:

That's fantastic. Typically, typically you have

Caitlyn:

exceptions. You can absorb it or like the recipient.

Evan:

Correct.

Caitlyn:

Like either way.

Evan:

Correct. Number two, from a support aspect, you have a total team that's behind me. So my colleagues that are on my team, on our team, we all work with each other. So when someone is out of the office and a client calls in, we are directly responsible for that client. So you have a whole entire team. And we also have a customer service team that's 24-7, 365. Doesn't matter when you call, they can help you out. Again, you're going to the store, picking up a card. You might be calling Visa or whoever that distributor is, and they might not have that support.

Caitlyn:

I really, oh, I didn't mean to cut you off. I liked the user experience from your portal perspective. I mean, obviously with

Janet:

a... I mean, as a business owner, can you use

Caitlyn:

it as a

Janet:

marketing or...

Caitlyn:

Yeah, being able to track things. I mean, very easy to use. I thought that was, in my opinion, I mean, that to,

Janet:

I would use that just. If somebody was going to use, like, go to, we're in North Carolina, Harris Teeter, buy a bunch of, let's say, Starbucks gift cards to reward safety on the job. Caitlin, I think your point is there's no tracking dashboard for that. No, no, I

Evan:

love

Janet:

it. You don't know if they got used. They don't know if they got lost. No.

Evan:

Yeah, with Starbucks, the use is we'd have to reach out to Starbucks directly, but we can do it. I also really want to stress the security aspect because, as we know, in my industry, there's a lot of fraud, a lot of bad actors out there, unfortunately. We pride ourselves on, number one, ensuring that if there are fraudulent attempts that are made, that we shut them down. So it doesn't happen often, but it's happened. But number two, from a security aspect, since we are program managers for Visa and MasterCard, those cards are housed in our fulfillment center in Pittsburgh, as I said. They... are housed in a vault. You need two people to go into the vault. Fraud's not going to happen that way. And we're able to track those. From Starbucks or any other retail cards, same thing, where we have these cards. So one of my clients reached out to me when we were beginning our conversation. And it's not in the remodeling world, but they said, hey, we usually buy McDonald's cards from a company, but they're resold McDonald's cards. Meaning that in my industry, there are some companies Nothing wrong with it. But some companies will buy McDonald's cards off market from someone else and then resell the McDonald's cards at margin. Completely fine. It really is not a big deal. But unfortunately, one of the problems with that is that sometimes those gift cards might have been used. And the reseller is not sure because they're not going to go through all 100 or how many McDonald's cards they get. So the client stated to me, well, how can you ensure these McDonald's cards haven't been regained? And I said, well, we can ensure that because... Number one, we are getting them either from McDonald's themselves in this example, or we might be getting them from one of our qualified partners that supply McDonald's possibly to the grocery stores. But that is the benefit of running it through us. Plus, I mean, the customization, you're able to put your logo. You can't do that over at Walmart. You're not going to go to Walmart and say, put my logo on this Visa card because they're going to look at you like you're crazy. You can do that through us, whether it's physical or or electronic.

Janet:

So if I kind of extrapolate from what you just said, if you've got a home improvement company that has an idea to use some sort of gift cards and they don't know you guys exist and they go onto some aftermarket and buy a big batch of cards, I believe what you're saying is there's a risk that some of those cards have been redeemed. And then if you're using them as part of some sort of campaign, it's a tarnish on your brand. Now you've done this canvassing, door knocking, hey, sorry for the mess. And then the customer or the prospect or the homeowner goes to try to redeem this thing and it doesn't work. And then you kind of look like...

Evan:

Correct, correct. And sometimes, you know, sometimes... the other company doesn't even know so i'm not throwing that company under the bus there might be a security aspect where those were a batch of cards that got hacked they don't know that they're not sure and so now when somebody goes to try it now that customer will be angry at the remodeling company who's then angry at company providing it now that company is providing it kind of says i don't know what happened

Speaker 04:

yeah

Evan:

um that does not happen with us so we can ensure We definitely want to, I want to emphasize that we are very secure.

Speaker 04:

Yes.

Evan:

And again, since we don't have minimum orders, they can order one or two to test it out.

Janet:

Oh, I love that. Oh. And so

Evan:

easy to use.

Caitlyn:

And

Janet:

I love the small dollar amount. I do too. I mean, if you wanted to do like $3 or do like a, let us buy you a coffee campaign. You could do it at scale.

Evan:

Yep.

Janet:

You're not giving them $500 away at a time.

Evan:

No, no. You can do it at scale, Ben, especially where if you're like, look, I know my clients like Starbucks or Dunkin'. Number one, we can provide a discount on Starbucks or Dunkin', which depends on every brand is different. But number two, if you wanted to give straight Visa or MasterCard or, like I said, Perfect Gift Plus, where they can actually link their Starbucks or Dunkin' card to their debit card or their app, You know, it's a really nice campaign to have. Let us buy coffee. On top of that, what I will say is another good campaign would be to ensure that that homeowner or both decision makers are present, making sure they're not making sure they're not one leg appointments. Right. unfortunately and we know this

Speaker 04:

because i

Evan:

heard it at yoho oh yeah when they joked around i forgot i think that uh chris cooney was the one that was talking about it i think don't quote me on that but i think is that he said that the marketing people are upset at the sales people who are upset at the canvassers who said the appointment makers and the appointment makers are at the door right now knocking on the door saying to the center yeah just book them just book them right now the salesperson goes out there You should expect to last an hour to three hours of their time. They get out there and the decision maker is like, I told them that this is not a good time. My husband or my wife isn't around, but come on in. So now you're dealing with a one leg appointment. Right. You can change that with, with power of gift cards is saying both homeowners need to be present or both decision makers need to be present. And if they're both present, you're going to receive X. Perfect. Perfect. And, and that, and that, pretty much ensures that both will be there. Now, again, kind of up to the salesperson how they want to run the appointment.

Speaker 04:

But

Evan:

it helps the appointment maker because they're saying, is this person going to be here, both of them, so they don't get in trouble? The salesperson has a qualified lead because both homeowners are going to be present. And then the marketing people are going to be happy because it's a qualified lead. So it kind of just

Caitlyn:

trickles down.

Evan:

Yeah.

Caitlyn:

Do you have any other examples of how, um, contractors are using perfect gift.com for lead generation?

Evan:

Yeah, I know that window nation has used us for lead generation. Uh, they will, they use us continually for lead generation, uh, our home. Um, it's more of a, If you contact us, receive X. That's

Caitlyn:

exactly. And that's exactly what I was thinking. Like it's just part of the website offer. Yeah. Yeah. Power home

Evan:

remodeling. Power home is not my account, but they've been using us for a long time. I can't give you the specifics cause I don't know the specifics, but I do know power home remodeling uses us.

Speaker 04:

Uh,

Evan:

and then, uh, I'm trying to think of some of my other clients that are just out there. Window Depot. I work with Window Depots, one of them out in Youngstown, where again, he's using us to incentivize reviews and also too from an acquisition side. Okay. We have so many commercial roofing companies, which I know doesn't, as an example, they use them more specifically as employee rewards and safety because for commercial, you don't really need to do that. Create a call to action kind of thing because, you know, the commercial roofers, they're going to get jobs, you know, unlike saying knock on doors. But with commercial roofers, they want to reward their employees. And a lot of roofers that work with us specifically will use us to reward their employees, safety awards, employee incentives. rewarding employee referrals. So that's how the commercial world works with us.

Janet:

So on the employee referrals, I'm kind of just, I'm going off of what you said. Yeah, you're okay. If I've got say five sales reps and, or just anybody who works for me and you have a campaign that says, if you refer somebody that turns into an appointment or you refer somebody that turns into a quote, you can be, you can receive a, this $500, whatever the amount is. And then you can track that, whether or not they used it.

Evan:

Exactly. Exactly. Yep. You can, you can track it through your dashboard or even asking us. We do have some cardholder privacy stuff, so we can't tell you where they used it. Right. Because again, that's based off of privacy.

Speaker 04:

Right.

Evan:

You can say, yes, it's used. No, it's not used. And one thing that I know you like Caitlin was that, the card the funds don't expire yes so here's what i mean by that typically if you we're going to use janet as an example because she was driving so she was driving her truck roofer hands her hands out a 100 visa card for an appointment or 50 off whatever 12 month expiration date or what we call valid through date month 14 month 15 rolls around that person now finds their visa card again

Speaker 04:

right

Evan:

now they're like oh no it's expired so they can do Two things with our company. Number one, they can call us directly. I have a $50 Visa card. It expired. And we'll say, okay, we're going to send you the remainder of your funds, less $5 because we have to mail it out. So you're going to get $45 and another Visa card. Number two, from the admin's end, if they get contacted by the customer, they can actually go onto their dashboard, hit replace card. And then again, either they will get charged $5 or if the company wants to eat it, like the home improvement company wants to eat the $5 because they don't want it to less from the recipient's debit card, they can. We do not sweep funds. So again, let's say we're going to use the $50 again as an example. Other providers will sit and say, okay, it's expired. So let's see, three or four months, we're going to charge fees. So now when you try and get your card or funds, they'll probably give it to you. But instead of having $50, you might have $43 and 50 cents.

Speaker 04:

And

Evan:

then you say, why do I have that? And they say, well, because it expired, we had to sweep the funds. So we do not do that. We don't sweep funds. So those funds are yours.

Caitlyn:

That's fantastic. No, I mean, everything about perfect gift, there's like, it seems like a no brainer. Um, What about any cool integrations? Do you have any secret technology that works with your dashboard or anything like

Evan:

that? Yeah, we definitely are connected via API. So we can always connect with anyone's API. Secret technology that I'm integrated with, not really. That's massive. Yeah, I'm not integrated with like, I mean, we run through HubSpot, but we're not integrated like that. But again, I'm sure that there's, brilliant people out there way smarter than me in the, in the tech world that can go ahead and figure out a way to connect to their, we do have an API.

Caitlyn:

So like if somebody wanted to like set something up between their CRM, Oh, that's

Evan:

awesome. Yeah, we can, yeah, we can, we have an API. We have, Oh, I think we have an open API and then anyone that has questions about it, I can always get them in touch with our developers to, to, Have a conversation about API integration. But yes, we are very API integrated with a lot of clients.

Caitlyn:

That's amazing. I mean, especially for some of the clients you named, you probably have to be. Success stories, like tell us, do you have any fun examples of how these perfect gift cards have worked?

Evan:

Yeah, like I said, Window Nation is very successful with them. I've worked with Home Genius Exteriors briefly. I'm going to be working with All American Roofers with Corey Minzik over there in her call center. So they're going to be using it in their call center. How are

Janet:

they using it? Yeah, that's what I'm interested in, like the different use cases.

Evan:

Yeah, so specifically in a call center, they're going to use it to reward the reps.

Janet:

Okay, for setting. In

Evan:

terms of like... speed to call, how are they doing, good reviews, incentives.

Janet:

So that's a really good way to kind of underline and reinforce. I know there's so much training that goes on. Yes. In the home improvement industry with, you know, once you get to scale and you've got a really well oiled machine, you know, you're always tweaking your scripts and, and like KPIs. And so, um, I love that. So that's, you can almost kind of gamify your call center to try to encourage people to implement any training or new scripts or new

Evan:

messages. You can also gamify them to do that one call close, get the person right away. Hey, whoever gets a one call close today gets a $500 visa card or whatever. I'm just making a number. In terms of success stories, I mean, I have a success story from outside the industry if you want me to. So I have two. One is with a company called Spark Electricity, where they specifically needed a platform to refund over 17,000 residents in Maine based off of the Maine Compliance Board to send our refunds back to them. The provider they were going to use fell through and we stepped up to the plate and we're now going to be having our second run of mailing out our center, mailing out 17,500 Visa cards of varying amounts, as low as $5 up to $3,000 to 17,500 households across Maine. And this is the second time we're doing that. So that's the first success story that I have. That's my account. And then I would be remiss if I don't talk about what happened in my community. I live in Elk Grove Village, which is a suburb of Chicago. And Elk Grove Village is very, very business friendly and very resident family. So here's why I'm saying that. Right after COVID or around 21 22 Elk Grove Village wanted to provide residents with a Visa card and they contacted perfect gift this is before I even started they contacted perfect gift uh and we were able to distribute twice uh $200 Visa cards to all 14 000 residents in Elk Grove so not only did it help reward the residents but on the co-branding it said shop local elk grove

Speaker 04:

yeah

Evan:

with the elk grove symbol on there and it was really powerful because when i received it as a resident it was before i even knew about perfect gift i received as a resident i'm like this is really cool i'm going to spend locally because it was spend local

Speaker 04:

so that's

Evan:

another one of our i mean we have so many success stories but specifically i like to talk about that one because i had a actual resident experience using the cards. I wasn't just selling them because I didn't know the company at the time. It wasn't until later. I'm like, I'm from Elk Grove. And they said, yeah, Elk Grove. Funny you say Elk Grove. They're one of our big clients. I'm like, oh, those are two of the bigger success stories.

Janet:

So it's like creativity. Like if you can think of it and you want to implement a reward program or a refund program or an incentive program and you need a way to easily manage. Yep. Distributing funds. Any

Caitlyn:

don'ts? That's a great question. Any finger wags for passing out gift cards?

Evan:

Yeah. A couple finger wags is if you... if you're mainly doing stuff with giving out for restaurants, like Visa cards for restaurants, just let them know or let the recipient know. We have this actually on a custom carrier as well, but let the recipient know that there's sometimes a 20% hold, a gratuity hold, based off the point of sale system they're using. So that's kind of a, I don't want to say a don't, but more of a restaurant thing of, hey, let the recipient know if they're going to a restaurant that there might be a 20% hold. Again, we explain that in our terms and conditions. So this isn't like whacking somebody upside the head, but I always like to advise people. I mean, I can definitely give don'ts on when you, if you're receiving a call from someone and they ask you for gift cards to help get them out of jail or something, that is probably a scam. Be very careful with AI. because AI has gotten very smart in this world. Yes. Phishing as well. So I definitely know like security tips, but in terms of don'ts, you know, the cool thing about our products is that they're so flexible that they can be used for, I mean, pretty much anything. One other example before I lose it, I am also working with Bath Makeover of Arkansas, where they're using a $200 visa card for customer acquisition. They've been very successful with that.

Janet:

I've seen it. How's that program work? Is it TV commercials? So

Evan:

they're running through Ron Sherman Advertising. Oh, yeah. Yeah. Ron Sherman Advertising actually met Abe face-to-face last week and Ron Jumper. And they... if you are not familiar with Ron Sherman advertising out of little rock, they're great at what they do. They produce, they produce the commercials and all the commercials always have a call to action, whether it's a visa card, a restaurant card, a Starbucks card, whatever, 60, 60, 60 sale, you name it. So specifically they'll say either the first 50 homeowners, or if you call within the next, whatever, you will receive a $200 visa card.

Caitlyn:

Got

Evan:

it. They've increased their appointments due to that.

Caitlyn:

I bet. Um, Yeah, we usually always try to match those Ron Sherman offers on the client's website. So not only is it on the TV, but then we're taking that offer, putting it on the website, like, hey, act now, get this $200 gift card.

Evan:

Yeah, it's really creating that sense of urgency, which is what incentives can be used for, and really that drive home to get that person to respond. Because it's all about getting those good qualified leads, which again leads back to ensuring both homeowners are present

Speaker 04:

and not

Evan:

running a one leg appointment. Because I hear a lot of complaints about that in the industry about just you're wasting my sales people's time.

Janet:

Oh yeah. It's just incredibly expensive for the business. And you know, the homeowners, they don't understand that. They don't understand the cost to the business. Like, Oh, I just want to see colors. I want to see samples. I'm going to take up, half your afternoon, but then at the end of the appointment say, well, I can't make a decision because my spouse, which I mean, my spouse, partner, co-homeowner is not here.

Evan:

Happens all, it happens all the time. Happens all the time.

Caitlyn:

This has been so insightful. We love like offering our clients tools like perfect gift.com. I hope our listeners have picked up a lot of great tips and tricks. You guys are the best in terms of what you do. That's why I wanted to have you guys on. Final words, like where can we learn more? How can listeners connect with you?

Evan:

Yeah. So the best way to connect with me, obviously you go to perfect gift.com. You can learn a lot, but my recommendation is I'm going to offer a special for everybody. So first off, let's go over how to contact me. Um, and I don't know if you guys are going to put my contact information in the podcast. Do you want me to give you my phone number or.

Janet:

Shout it out. Shout it out.

Evan:

Awesome.

Janet:

I

Evan:

don't have that, but I have a business card, but it will be reversed. So the best way to reach me is you can always give me a call at 412-903-3758, which is my work phone number. Again, I am in Chicago, so I'm Central Time Zone. Or email me at evan.crum, C-R-U-M, M as in Mike, at perfect gift.com uh the offer is going to be this any of the orders i will for physical parts i can offer free shipping uh just name drop that you listen to the amazing podcast by both these lovely ladies and that's how you found that's how you found us for any electronic orders or digital orders or especially perfect gift plus orders i'll i depending on the order size i'll go as low as $25 to $50 on Perfect Gift Plus, pretty much free credit. And then again, if we're talking about a large order where we're going like $5,000 or $10,000, I will think of something very unique and special for that in addition to free shipping or anything else.

Janet:

That's amazing. So what listeners should do if you're interested and you think a gift card could be help with some sort of campaign that you want to run whether it's lead acquisition nurturing nurturing referrals in-house in-house rewards yep employee rewards you need to contact evan we will put all of his information in the show notes and if you mention fat cats podcast you're going to get the offers that evan just outlined

Evan:

correct absolutely absolutely

Caitlyn:

amazing amazing well evan um i do appreciate your time thank you this is

Janet:

great i learned

Caitlyn:

a lot i love this love this tool um we will definitely be in touch janet you want to take us out

Janet:

yes thank you for joining us on another episode of digital marketing for contractors as always we hope you got value for it if you can give us a half an hour Our job is to give you some actionable tips, tricks, and insights that will help you grow your home improvement business through online marketing.

Don:

Digital Marketing for Contractors is created by Fat Cat Strategies. For more information, visit fatcatstrategies.com.